
March 30, 2007
Sniffers® Lifestages Treats Introduced
All natural line specially formulated by a veterinarian
Weymouth, MA — Chomp Inc., the manufacturer of pet treats, training products and meal enhancers under the brands Yip Yap®, Sniffers® and Pit’r Pat® announced today that it has introduced a new product line, Sniffers®LifeStages. The product is the first all natural, semi-moist treat on the market developed specifically for the Puppy, Adult and Senior lifestages of a dog.
Sniffers®LifeStages was specially formulated by a veterinarian with the unique needs of growing, active or aging dogs in mind. Sniffers LifeStages PUPPY treats includes Calcium, Phosphorous and Omega 3 Oils for healthy development of growing puppies. LifeStages ADULT treats includes Antioxidants, Kelp and Flax Seed Oil for healthy, active adult dogs. LifeStages SENIOR treats are low in fat and include Antioxidants, Fiber and Omega 3 & 6 Oils for physical wellness and fitness of older dogs.
“We saw a real need in the market for an all natural, semi-moist treat that addressed the specific needs of dogs as they grow and change,� said Ken Meyers, CEO. “We worked hard to develop each product so that the ingredients provide the optimal health benefits to support the different stages of a dog’s life.�
The Sniffers®LifeStages Treats will be available in May, 2007 and will come in 6 oz stand-up pouches. The suggested retail price will be from $3.49 to $4.99.
Chomp’s other products include the dog brands Yip Yap® all natural, bone-shaped breath treats for dogs available in carry-along tins or larger sized boxes; Sniffers® 101 all natural, semi-moist training bits formulated with herbs to help calm and focus puppies
and dogs during training or when anxious and overexcited, available in stand-up pouches; Sniffers®Shake-Ins™ all natural meal enhancers, shaken over a dog’s food for taste and healthy digestion, available in 9 oz shaker bottles; and the cat treat brand Pit’r Pat® fish-shaped liver snacks that help freshen breath, available in pocket-sized tins.
Chomp’s products are available at more than 15,000 pet, grocery, and retail stores across the country, as well as in 27 countries around the world. Among the stores that carry Chomp products are Petco, PETsMART, PetValu, Pet Supplies Plus, Stop & Shop, Giant Stores, Food Lion, Drs. Foster & Smith catalog and Petfooddirect.com.
Sniffers® Lifestages Treats Introduced
All natural line specially formulated by a veterinarian
Weymouth, MA — Chomp Inc., the manufacturer of pet treats, training products and meal enhancers under the brands Yip Yap®, Sniffers® and Pit’r Pat® announced today that it has introduced a new product line, Sniffers®LifeStages. The product is the first all natural, semi-moist treat on the market developed specifically for the Puppy, Adult and Senior lifestages of a dog.
Sniffers®LifeStages was specially formulated by a veterinarian with the unique needs of growing, active or aging dogs in mind. Sniffers LifeStages PUPPY treats includes Calcium, Phosphorous and Omega 3 Oils for healthy development of growing puppies. LifeStages ADULT treats includes Antioxidants, Kelp and Flax Seed Oil for healthy, active adult dogs. LifeStages SENIOR treats are low in fat and include Antioxidants, Fiber and Omega 3 & 6 Oils for physical wellness and fitness of older dogs.
“We saw a real need in the market for an all natural, semi-moist treat that addressed the specific needs of dogs as they grow and change,� said Ken Meyers, CEO. “We worked hard to develop each product so that the ingredients provide the optimal health benefits to support the different stages of a dog’s life.�
The Sniffers®LifeStages Treats will be available in May, 2007 and will come in 6 oz stand-up pouches. The suggested retail price will be from $3.49 to $4.99.
Chomp’s other products include the dog brands Yip Yap® all natural, bone-shaped breath treats for dogs available in carry-along tins or larger sized boxes; Sniffers® 101 all natural, semi-moist training bits formulated with herbs to help calm and focus puppies
and dogs during training or when anxious and overexcited, available in stand-up pouches; Sniffers®Shake-Ins™ all natural meal enhancers, shaken over a dog’s food for taste and healthy digestion, available in 9 oz shaker bottles; and the cat treat brand Pit’r Pat® fish-shaped liver snacks that help freshen breath, available in pocket-sized tins.
Chomp’s products are available at more than 15,000 pet, grocery, and retail stores across the country, as well as in 27 countries around the world. Among the stores that carry Chomp products are Petco, PETsMART, PetValu, Pet Supplies Plus, Stop & Shop, Giant Stores, Food Lion, Drs. Foster & Smith catalog and Petfooddirect.com.





